We design extraordinary signature experiences that

make your brand stand out. Leveraging strategic creativity, we turn your uniqueness into impactful moments

generating buzz & biz growth.




AMPLIFY YOUR brandS X-FACTOR

WE LEAD hands-on workshops & intensives designed specifically for hospitality establishments

& EXPERIENTIAL BUSINESSES.


A FRESH STRATEGIC APPROACH TO DELIVERING DISTINCTIVE MOMENTS

OFFERINGS

Interested in the benefits of experiential strategy? Here are some ways you can engage me:

X-Factor Workshops

Intensives & X-Retreats

Winery Experiences

Signature Event X Design

This method has 3 distinct portions:

X Map, eXtract, & X Create


There is a Process + Tools + Artifact/Deliverable for each Intensive.

In the X Mapping Intensive we chart the territory between what is now &

the golden outcome most desired, creating a strategic treasure map.

The X Extraction Intensive uses my brand gem framework

(Essence, Expertise, Experience, & Expression)

& culminates a crystallization of your uniqueness & brand DNA

in the X-Factor Sourcebook

In the X Creation Intensive we use the S.P.I.N.E. experience design method to craft a meaningful & engaging signature brand experience.

About

AUDETTE

I have 20+ years of experience in the events & entertainment industries, including producing immersive kids zones at festivals, stage shows & VIP activations, & being ladyboss of Catalyst Arts, with thousands of extraordinary events under our belt.


I'm a certified experience strategist (via stone mantel), graduate of the College of Extraordinary Experiences (with classes in a castle in Poland),

& an active member of ILEA (International Live Events Association) &

The WXO (the World Experience Organization)


Living in Wine Country, I now fuse my background in events, marketing,

& experience design into the X Factor Lab, a strategic design consultancy helping businesses differentiate & innovate through golden brand experiences.


DESIGNING DISTINCTION: Crafting Your Experiential X-Factor

EXPERIENCE DESIGN For Event Planners

DONOR EXPERIENCE DESIGN: Reciprocity & Retention